Hi, I’m Priya an aspiring Public Relations professional based in Melbourne, with a passion for strategic communication, branding, and digital storytelling.
How we represent ourselves online is a more important aspect nowadays, in our fast-paced digital world than ever before. This collection of works presents my experience in creating a personal-professional identity that can be both authentic and audience-oriented.
My work examines the potential to use storytelling, visual identity, and engagement to create valuable relationships between brands and audiences. In my future development as a career in Public Relations, I would strive to develop effective communication but also authentic and effective.
See my work and how I merge creativity and strategy to create a strong and authentic presence in the digital space.
About Me
I am a student who is increasingly interested in Public Relations, media, and digital communication. I am interested in how brands and individuals can communicate effectively whilst retaining authenticity in a more curated online world.
This portfolio is my initial move into the professional world of PR. It indicates my capability to think critically on the communication, build a coherent personal brand, and produce content that resonates with the audiences.
I am specifically interested in such topics as brand identity, social media strategy, and engagement of the audience. I am in a constant learning process to combine creativity with strategic thinking through my academic path and personal projects.
I would like to work with organisations by assisting them in telling their stories in a manner that is genuine and effective as I develop my skillset.
Authentic, But Make It Strategic: Building a Real Presence in Public Relations
The manner of our presentation in the digital world is of great importance in the contemporary hectic world that we live in. The presence in the digital realm is not a luxury anymore, but a necessity to individuals and brands. In this climate, authenticity is now a much-desired characteristic. Nonetheless, in Public Relations (PR), authenticity is not just about being real, but being strategically real. This blog discusses the ways in which authenticity can be purposefully created to create a plausible and interesting professional identity.
A quick look through social media shows a definite trend: all people are attempting to be authentic. Brands post behind-the-scenes content, and individuals post personal experiences so as to reach their audiences. Authenticity has turned out to be the currency of online communication in numerous aspects. However, in PR, authenticity goes beyond transparency. It entails striking a balance between integrity and craft to establish significant and enduring relationships with audiences.
As a budding PR practitioner, building my online presence has been a valuable learning experience. I have understood that authenticity is not by chance, but built. Each post, caption and any visual component can make you appear a certain way to an audience. It implies that authenticity is a conscious choice concerning what to share, how to present it and how it fits into professional objectives.
Authenticity is an essential factor that can assist professionals to reach their audiences through social media. Critically speaking, authenticity does not only mean being truthful, but establishing credibility, connection, and emotional connection. When professionals speak in a consistent and appropriate way, depending on their values, it is more likely that they will be perceived as credible and trustworthy by the audience. This trust is the basis of the long-lasting involvement and significant interaction.
Authenticity can also enable professionals to make their digital presence human. In online spaces that are highly curated, viewers tend to be attracted by content that is real and relatable as opposed to content that is too polished. Through the sharing of personal insights and experiences, professionals will be able to establish more emotional connections. Nevertheless, PR authenticity is usually created in a strategic manner. The content that is posted online is selective, and it casts doubts on whether authenticity is entirely authentic or partly performative. Nevertheless, authenticity is still operational as long as it is based on sincerity, and it is in tandem with professional identity.
Audrezet et al. (2020) define authenticity in PR as existing between a message and its perceived meaning by the audience. This indicates that the issue of authenticity does not just relate to what is being communicated, but also the way it is perceived. Viewers tend to believe those people and brands that seem to be similar, open, and familiar. This, however, does not demand an open mind. It is instead a selective self presentation that is a manifestation of personal values and professional ambitions.
When creating my own social media profile, I consciously tried to include both a professional and personal profile. My bio demonstrates clearly my passion in PR, branding, and story telling with a sophisticated tone. This is in line with some of the main tenets of PR especially the audience-based communication. In establishing credibility, it is important to understand what the audience wants to know and deliver it in a manner that appeals to them.
Visual identity is another significant factor in the creation of authenticity. I paid attention to ensuring a clean and consistent aesthetic on my posts. Easy and uncomplicated visuals will assist in the establishment of a familiar personal brand and establishing trust with the viewers. Inconsistency in design is an indicator of unprofessionalism and lack of reliability which are very important in PR profession.
Seeing more advanced PR professionals on the internet has also had a certain impact on my own approach. They tend to be purposeful, coherent and entertaining which supports the notion that authenticity is never spontaneous. Rather it is thoroughly planned and carried out. This underscores the significance of strategic self-presentation in the contemporary PR.
To sum up, authenticity in PR is not a coincidence, but a well-designed and strategically maintained phenomenon. Through creativity and strategy, professionals will be able to create a powerful and genuine presence that resonates with audiences in an authentic and sustainable manner.
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